My experience building dating apps (I built and launched a couple of my own over the years, I have …
My experience building dating apps (I built and launched a couple of my own over the years, I have never worked for a major app): 1. Men will sign up for anything. You barely need to market the app. There are at least 30 dating apps in the play store right now with at least 1 million installs and with what I would guess is around 2% or fewer female userbase. Men will sign up in droves to apps with nothing but bots and scams. 2. This means you need to design the apps in a way that attracts and retains women. You don't have a dating app without them. So men are an afterthought. This, among many different examples, is why you have height filters and not weight filters. 3. The most critical point: People say they want connections and relationships from dating apps. What they really want, shown through relentless repeated behaviour, is optionality. The dating apps that provide the most optionality, or at least the most perception of optionality, become the most popular. …
Original discussionWhat dating apps are optimizing. Hint: It isn't love102 source comments · at import