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Business & incomeExperience excerpt · English

+20 years ago I had a pop-star manager as my client

… +20 years ago I had a pop-star manager as my client. Super successful, resourceful with a business card holder filled to the brim; yet always on the lookout for opportunities. One day we were chilling and I drawn a concept of a novel music platform. It wouldn’t distribute music (people could download it whatever) but instead granted unlimited license for a fee, and then based on telemetry tracking divide fee between artists and take some percentage as a profit. We discussed it in detail and shrugged off as impossible to execute. Few years later Spotify came out and yet it took it 5 years to enter national market (due to licensing issues that came up during conversation). I often looked at that conversation and brought up two lessons I learned. First: anyone can come up with a magnificent idea, but it’s about execution and not daydreaming. Second: even if you have everything you needed (there we had skills and resources) success is heavily context based. Spotify could launch because they had friendly environment. My was hostile to license innovation, so we could do jack-

Original discussionSpotify's Beta Used 'Pirate' MP3 Files, Some from Pirate Bay (2017)253 source comments · at import
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PA

Spotify did not have a friendly environment, it was more passion that made it possible. I hope they can stand up against the giants like youtube, apple etc. I have no love for Spotify but they were pretty revolutionary when they released mainly because they managed to go legit so early.

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YO

In your example, you gave up before even trying? Be sure that almost everyone was hostile to Spotify very early on.

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SA

Shoot back in 2001 Rhapsody was already doing this, I used to use it to stream music all the time for a monthly fee. Ironically in 2016 they rebranded as Napster. Spotify ended up winning in the end because they used a freemium approach instead, also Rhapsody was a bit too ahead of its time.

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