I think the low was covid - with budget cuts, we had a sudden revenue drop and didn't know when or …

I think the low was covid - with budget cuts, we had a sudden revenue drop and didn't know when or whether it will recover at all. But thankfully as we had been profitable from day 1, we didn't lay off anyone. The high is every time we launched a new feature that set the industry standard. (For example, integrating heatmaps into A/B tests and migration from frequentist to bayesian statistics). Another high has always been our annual international trips - we had been taking our entire company to a vacation every year. As a company, Wingify team has vacationed together in Thailand, Malaysia, Sri Lanka, Dubai, Nepal, and Goa. Most recently, ~400 people partied together on a boat in Bangkok, and it was a high! Yes, Google discontinuing their A/B testing tool was a surprise (but a pleasant one obviously). CRO over the last 15 years has shifted in maturity. It started with testing red v/s green buttons in 2010 but now it is a full blown science with observations, hypothesis, prioritisation, experimentation and personalization!