Business & incomeExperience excerpt · English
For example, I learned that literally telling people what to buy is sometimes better than a neutral …
… For example, I learned that literally telling people what to buy is sometimes better than a neutral comparison of all options. They don't want the absolute best product. They just want to feel like they made a good purchase. I also found that engineer types can become really good marketing people if they treat sales as understanding requirements, and highlighting how the product fulfills them. I didn't get better at manipulation; I got better at understanding what people want.
Original discussionMarketing to Engineers (2001)186 source comments · at import