Story time

Story time. Back in 1999, I was leaving a startup that had been acquired, but I didn't want to stick around. I had been doing in mpeg encoding; this is relevant later. One of the companies I interviewed with had come up with a new video compression scheme. They were very tight lipped but after signing NDA paperwork, they showed me some short clips they had encoded/decoded via a non-realtime software codec. I was interviewing to create an ASIC version of the algorithm. Even seeing just a minute or two of their codec output, I guessed what they were doing. I suggested that their examples were playing to the strengths of their algorithm and suggested some scenarios that would be more challenging. I also described what I thought they were doing. They neither confirmed nor denied, but they had me come back for a second round. In the second round I talked with the founders, a husband/wife CEO/CTO (IIRC) team. That is when I learned their plan wasn't to sell ASICs, but they wanted to keep their codec secret and instead create DSL-based cable network using the ASICs for video distribution. …