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throwaway13337HNSource author
Business & incomeExperience excerpt · English

When I started my selling software, I priced with something.99 too

… When I started my selling software, I priced with something.99 too. I did this because everyone else did. I was unfamiliar with these sorts of things so I followed on. I am sure that in some business at some point, there was a big positive in switching to that sort of pricing. When I switched my software to whole numbers, I did not notice a drop in sales. Things continued to grow. Of course, my business is one data point and a small one. How much of why we tend to do this is because, historically or normally, that is how we've seen it done?

Original discussionPeople spend more when prices end in .99 (2018)203 source comments · at import
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TR
tracerbulletxHN

Retailers don't do this because of published studies. They do it because they've tested it internally for the last 40 years.

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EL
elevatedastaltHN

what sort of software were you selling? Was it an app that is priced under 10 bucks? That would be very different from some enterprise software costing $500.

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KS
ksecHN

Because you are selling software and your target audience are either business, enterprise or computer engineers. The trial of whole number pricing keeps coming up in Consumer and Retail every 10- 15 years and EVERY time the test shows .99 works. Despite how most of us and even my younger self hated it.

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IN
indymikeHN

> That may be true but we don't know that it is true I think a walk through a shopping mall might provide some clear evidence.

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KE
kevin_thibedeauHN

The final answer here gives clear indication of psychological bias toward left digits: https://skeptics.stackexchange.com/questions/2359/the-origin...

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