True, what is most puzzling about it is the effort Google is putting into generating hype for …

True, what is most puzzling about it is the effort Google is putting into generating hype for something that is at best months away (by which time OpenAI will likely have released a better model)... My best guess is that Google realizes that something like GPT-4 is a far superior interface to interact with the world's information than search, and since most of Google's revenue comes from search, the handwriting is on the wall that Google's profitability will be completely destroyed in a few years once the world catches on. MS seeems to have had that same paranoia with the bingified GPT-4. What I found most remarkable about it was how much worse it performed seemingly because it was incorporating the top n bing results into the interaction. Obviously there are a lot of refinements to how a RAG or similar workflow might actually generate helpful queries and inform the AI behind the scenes with relevant high quality context. I think GPT-4 probably does this to some extent today. …