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Business & incomeExperience excerpt · English

Mike Perham's Sidekiq was what I modeled my own business, EmailEngine, after

Mike Perham's Sidekiq was what I modeled my own business, EmailEngine, after. I took my decade's worth of expertise in email protocol implementations (I also run the open-source Nodemailer library) and built an email gateway app my customers can download and run on their machines or servers. Just like Sidekiq Pro, the customers need an active subscription to run it, but the app runs on their premises, and they maintain it. I only run the key generation and validation server, which costs me around $50 per month, including all the backups and so on. I quit my job to go full in with EmailEngine exactly one year ago, when MRR for EmailEngine was $500, now it is $3,900 and steadily growing. I do work full time on it, but the result is async - the work I put into EmailEngine today brings me income sometime later, and the recurring income I receive today is unrelated to any effort I put into the company right now.

Original discussionMike Perham of Sidekiq: “If you build something valuable, charge money for it.”113 source comments · at import
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AL

I was just about to post emailengine here, the business model is so similar to sidekiq. Any other great ideas?

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AL

Unsolicited feedback, always link to your business in your posts. I googled “emailengine” and it’s wasn’t super obvious which was your business since so much paid ads exist for that search.

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PH

You have a bullet point about compliance / hosting concerns. I'm curious, do you have any idea how many of your customers care about that? Do you have any concern that a customer is going to look under the covers and re-implement your product? I would guess the overwhelming majority of customers are going to be happy to just consume the API and go about their own business, but some products attract copycats, and handing out code / build artifacts makes that easier. The tradeoff you've made makes a ton of sense if you're not concerned about copycats.

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