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Business & incomeExperience excerpt · English

I started a self-funded SaaS business fairly late (in my 40s)

… I started a self-funded SaaS business fairly late (in my 40s). I was tired of being dependent on others, especially as others mostly failed me in the past. I wanted to be independent: no investors, no bosses, no employees. Just me. It took five years of slow growth to get to a stage where I didn't have to worry about revenue. Do I regret it? Hell no! It's the best decision I've ever taken in my life. I am now very happy with where I am: I have a business that depends on very few external factors and runs well. I don't have to worry about investors doing crazy investory things. I don't have to worry about employees pulling crazy employee stunts (believe me, I've seen a good number of those in the past, and the entitlement of many employees is absolutely crazy). I don't have to worry about user numbers, only about paid subscribers and maintaining slow revenue growth. Nobody pushes me for crazy growth. Most importantly, the business model is simple: my customers pay me because my software improves their workflows. That's it. …

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HU

Thank you for sharing your experience. It's the style of life I want to pursue. I'm starting a B2B SAAS business (the dream) on the side where I also plan to work on my own (no investors, no employees) and maybe be helped by my wife. My question to you is: Do you have experience with free tiers? I'm thinking about having a free tier to lure in customers and allow them to play around with the app without having to commit their credit-card right away.

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RA

How do you deal with the bus factor as a B2B? I lost a few larger contracts because customers would not risk making a one person business a core part of their workflow.

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