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When I built my first hardware startup I was able to complete all of the electrical engineering, …

… When I built my first hardware startup I was able to complete all of the electrical engineering, firmware/software engineering, mechanical and had a pretty solid grounding in manufacturing. In looking at the profit statement for the OP's startup, I see $360K in costs that could have been avoided. That is, payroll, electrical engineering and web design. That's a ton of money. My guess is the raw materials costs ($330K) likely is high as well. Hard to say without having greater visibility into the design. I'll say this, I would not be surprised if the cost could be cut in half by going to a reputable contract manufacturer in China. That's just reality, sorry. The first quarter my product went on the market we (I) sold $650K of that product. The website didn't look particularly great, but it worked. I got better at web design over the years and improved it, eventually handing it off to someone else. At that point we were nicely profitable and I had several employees. The point is, if the product solves a problem the website almost doesn't matter. …

Original discussionMy Fifth Year as a Bootstrapped Founder161 source comments · at import
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VA

> Very different from being able to code-up a web product on a laptop in the dorm where pizza might be your greatest expense. That feeling when you fat fingered one resistor value on the BOM and you have not noticed even after going through BOM five time before placing the order, then realising this when boards came assembled month later and you couldn't figure why they don't work. The dilemma - go through 100 boards and manually replace each resistor or keep them for parts and run the order again and so on and so on. Completely different to when you have a bug in software and you can just change few lines and deploy.

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MT

Thanks for reading! Yeah, I completely agree with you. One of my biggest influences is Joel Spolsky, and his advice on this is, "If it’s a core business function — do it yourself, no matter what." [0] When I started the business, I thought the money was in the software, not the hardware. I figured people would build the hardware on their own, and they'd pay me to create a nice software experience for them. I offered hardware kits as a convenience for users who wanted to buy all the parts at once. Then, I realized people would pay more for custom parts, and I ended up with electrical engineering at the core of my business before I even realized what I'd done. In the future, I'll definitely stick to software and domains where I'm competent at the core skills myself. But now that I'm here, I'm hoping to make it work despite having to outsource the EE portion. [0] https://www.joelonsoftware.…

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