I started out doing aerial infrared photography for farmers in 1983 when it meant storing film in …
I started out doing aerial infrared photography for farmers in 1983 when it meant storing film in the refrigerator and renting a Cessna. Then in the nineties I moved on to buying satellite photos. But there was a fundamental disconnect between how a fertilizer company wanted to buy photos and how the satellite company wanted to sell them. We ideally wanted to buy them by the field, the section or township at worst. The satellite company wanted to sell you a 'scene' which was 10-12 counties. Most farmers trying technology as a test would give you 5-10% of their acreage. Try telling your boss you wanted to buy photos where you weren't going to use 99%+ of them. Then to make it worse here in Michigan it is quite cloudy. You get your photos and 50-60% of them are ruined by cloud cover. When it worked the photos were a godsend. Getting three or four flyovers a season allowed you to spot trends as well. I personally think drones will win the ag market. …
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