When my wife and I tried these meat alternatives -- a burger, and Dunkin' Donuts breakfast sausage …

When my wife and I tried these meat alternatives -- a burger, and Dunkin' Donuts breakfast sausage -- our conclusion was that they have a real chance at replacing low quality meats. If you've ever eaten good fresh sausage or a quality burger, you know how it differs from the fast-food burgers and breakfast sausages served at chain restaurants. Beyond and Impossible will have a hard time competing agains the quality stuff. But compared to the lower-quality meats, they hold up just fine in terms of taste. As long as they can bring the price down, they'll do alright in the non-quality meat markets. I predict that if they can get their unit economic down, they can sign deals with many mass-market restaurants and gradually use their non-meat as filler for real meat. Ratchet that up over time, don't tell anyone, and all of a sudden, everyone is eating less meat. They are having a hard time convincing the world that their product tastes better and is healthier than meat. …